With retailers being so heavily dependent on consumer sentiment and individual consumers’ personal financial situations, which in turn rely on the economy, the sector is affected very quickly by economic events. The most obvious cloud on the horizon is the looming fiscal squeeze and drastic action being taken to cut public sector borrowing.
Even if most of this takes the form of government spending cuts, rather than tax rises, consumers will still be affected by public sector job cuts and pay freezes, and a general concern about their own employment stability. Further impact would be a rise in interest rates, affecting personal disposable incomes, which is predicted by some to happen before the end of 2010.
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