HobbyCraft Case Study 

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HobbyCraft is Europe's first and largest chain of dedicated Arts and Crafts Superstores.  In a market traditionally serviced by small specialist shops, HobbyCraft is the first national retailer to cater for more than 250 different activities all under one roof.

With a small head office team of just 5 buyers, a wide range in excess of 37,000 lines (25% of which change each year) and a rapidly evolving market, the effective monitoring and management of stock is critical.

The Challenge

"HobbyCraft carries thousands of different products, so our buyers must keep their eye on the ball at all times," explained Dominic Hooley, HobbyCraft's Buying Director. "Some products sell extremely quickly and we need to ensure that we have enough stock in each of our stores.  Other specialist lines are relatively slow moving but even so we are determined to maintain our range authority.  The big question is: 'Where do we invest our Money'."

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