HobbyCraft is Europe's first and largest chain of dedicated Arts and Crafts Superstores. In a market traditionally serviced by small specialist shops, HobbyCraft is the first national retailer to cater for more than 250 different activities all under one roof.
With a small head office team of just 5 buyers, a wide range in excess of 37,000 lines (25% of which change each year) and a rapidly evolving market, the effective monitoring and management of stock is critical.
"HobbyCraft carries thousands of different products, so our buyers must keep their eye on the ball at all times," explained Dominic Hooley, HobbyCraft's Buying Director. "Some products sell extremely quickly and we need to ensure that we have enough stock in each of our stores. Other specialist lines are relatively slow moving but even so we are determined to maintain our range authority. The big question is: 'Where do we invest our Money'."
Download the full HobbyCraft Case Study.
Industry
Retail
Business Plan
To implement a group-wide stock and sales monitoring and management solution.
Products
SAP BusinessObjects Web Intelligence
"We needed an IT partner that could design, develop and implement a business wide solution that would monitor sales pattern in each store and allow our buying, marketing and supply teams to predict patterns and trends in stock positions".
Dominic Hooley
Buying Director