The answer may be the introduction of the first software-as-a-service approach, which Vantedge Group is adopting. This gives growing mid market firms what they need - easy access to clear business information - without having to staff a market research department, or having to develop a business intelligence engine in the IT department.
The Vantedge approach provides companies with a "do it for you" approach, including data management, modeling, mining and reporting. This "Intelligence Bureau" service allows companies to efficiently make critical decisions from truly reliable data. What's more Vantedge Intelligence Bureau eliminates the need for special hardware, software, personnel and training.
"Our clients have specific needs, especially in this turbulent economy, for clear insights into their own customer satisfaction, segmentation, and price sensitivity. They don't have the luxury of waiting three months for a marketing study, or paying high dollars for systems like Business Objects, Hyperion or Cognos from IBM that average one to three years just to implement," explains Read Ziegler, President of Vantedge Group. "Our software-as-a-service model allows us to deliver superior value in a market dominated by expensive, tough-to-maintain software options on the one hand, and time consuming technology market research engagements on the other."
"Software is just a tool, what creates success at the end of the day are the people and the expertise behind the solution. This approach, the Intelligence Bureau, delivers full-service value at a better cost point than anything else available to the mid market. Bottom line, that means better marketing returns, better leads, better research, and better profits."
Time will tell if this approach catches on in the mid sized business market.
