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Broadway Systems Introduces Comprehensive Business Intelligence Solution For Cable Networks .



Broadway Systems has introduced Broadway Analytics, the first (so it is said) reporting, data analytics, and business intelligence system specifically engineered for cable networks.




  
 
 
 
 
 
 
 

 

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Up until now, cable networks have relied on many disparate systems from third-party providers, as well (in some cases) as their own homegrown tools, to piece together the information that allows them understand what is happening within their businesses.

Many of these solutions are quite effective, but none is as powerful, comprehensive, intuitive, or functional as the innovative Broadway Analytics system.

"Cable networks are becoming increasingly complex. Having access to accurate information and powerful tools to support decisions is essential to their success," said John Sorensen, president of Broadway Systems. "We are very excited to introduce Broadway Analytics, which is a natural extension of Broadway's comprehensive reporting capabilities. Broadway Analytics is another example of Broadway's ability to quickly bring solutions to market, all focused on improving our cable network customers' business."

Broadway Analytics is a flexible solution powered by SB3, this being based on advanced software architecture that brings data warehousing, interactive reporting, analytic, scorecard, and dashboard capabilities to deal, inventory, and revenue analysis.

Drill down reporting is also available by AE, network, daypart, selling title, program, inventory type, or client. Broadway Analytics enables users throughout the organization to transform this data into insight, plus allows all to collaborate more effectively, as well as to monitor progress toward completion of tasks.

The easy-to-use interface provides users with the capability to move directly from monitoring a scorecard or reading a report into analysing that same information.

Additional key features of the Broadway system includes an unlimited number of cable network-ready enterprise reports, interactive end-user reports, and embedded reports; An industry-leading OLAP engine that both combines data for easy analysis, this storing business logic and key performance indicators (KPIs) centrally. The robust analysis platform allows the building of complex calculations, KPIs, and other data mining algorithms.

Broadway Analytics is integrated within Broadway's core business advertising management platform, it being designed to interact seamlessly with other advertising management and business systems, even when Broadway's other software modules are not installed.

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